Dear Colorado Dealer:
Preparations are underway for the 2015 Denver Auto Show at the Colorado Convention Center, Wednesday, April 8 through Sunday, April 12. But you should mark your calendars and make plans now to attend all of the 2015 Show Week Denver events, including the Green Car Parade at the Colorado Capitol on April 5, and Innovative Dealer Summit, April 7-8, and Charity Preview Party on April 7. Each is going to be bigger and better than ever!
The 2014 Denver Auto show had the fourth-best attendance and posted almost a quarter-million dollars more revenue for CADA than the 2013 show. With sales continuing strong in 2015, we’re anticipating an even larger crowd to see all the new models we have to offer. This year’s Denver Auto Show chairman is Gregg Stone, President and General Manager of Kuni Lexus of Greenwood Village.
The Denver Auto Show is a great way to bring customers into our businesses. A study released last June, the Auto Show Immersion Report, showed that auto shows have a definite impact on sales, with 72 percent of the people attending shows in 2013 planning to shop for a new vehicle. The study pointed out several marketing and sales
advantages of auto shows, including:
- Auto show visitors tend to be better educated and affluent.
- Auto shows attract influencers and engage buyers
- Auto shows continue to influence potential buyers up to eight months after they attended one.
The Innovative Dealer Summit (IDS) will be a two-day event this year: Tuesday, April 7, 8 a.m. – 6 p.m.; and Wednesday, April 8, 8 a.m. – 2 p.m.
This popular management education event brings together experts in the fields of innovative technologies, and emerging Internet strategies regarding SEO-SEM, dealer reputation management, social media marketing, lead generation and follow-up, inventory management and other emerging issues in today’s dealer operations. Dealer principals, senior dealer managers, marketing and sales managers and other key decisions makers in dealerships will benefit from hearing from the experts about useful, cutting-edge ideas in our industry. Last year we had more than 260 dealers, managers and presenters who heard from our outstanding lineup of speakers.
Participants in IDS receive a complimentary ticket to the 2015 Charity Preview Party, “Rocky Mountain Riviera” on April 7 from 7 p.m. – 10 p.m. The seventh annual Charity Preview Party is your chance to have a private viewing of the Denver Auto Show with its 400,000 square feet of gorgeous new cars and accessories. We’re welcoming back UMB Bank as the Charity Preview Party’s Title Sponsor, and as in previous years, the event will raise funds for the CADA-supported Clear the Air Foundation, the Denver Post Community Foundation and National Jewish Health.
The first Charity Preview Party attracted 222 guests and by last year had grown to 1,367 guests, including some of Colorado’s most prominent movers and shakers. We raised more than $83,000 for our charities. I’m sure we can beat those totals this year! In addition to delicious food and drink, Rocky Mountain Riviera will include Monte Carlo-style casino gambling following an opening Chairman’s Toast and Industry Recognition.
Of course I hope you’ll attend both the Innovative Dealership Summit and the 2015 Charity Preview Party (don’t forget IDS registration gets you into the party free!). If you choose to attend just the party, or to purchase tickets for your guests, they are available on an early-bird basis for $99 each through March 24 and then will cost $120 each after March 24 and at the door.
I also want to mention that CADA member dealers will hear from their district directors soon with association updates – and can further expect to hear from them periodically throughout the year as CADA priority projects and leaderships actions develop.
Additionally, CADA is developing a Next Gen program to help identify and mentor those who hold promise for key leadership positions within yours and other dealerships, groups and industry support businesses. In the coming weeks we will ask for nominations to this program and will establish a email address – NextGen@ColoradoDealers.org so that nominations can be forwarded directly to CADA staff. This program is meant to provide opportunities for leadership development through CADA, including advocacy, relationship-building, community-involvement and project around the Denver Auto Show, CADA Project DC and more. I hope you’ll join me in working to identify future industry leaders and giving them the professional resources needed to ensure their success in our field.
Thom Buckley, Chairman
Colorado Automobile Dealers Association