Dear CADA Member Dealer:
We’re less than a month away from CADA’s triple play of big events: The 115th Denver Auto Show, 8th annual Charity Preview Party and 6th annual Innovative Dealer Summit. Planning has been going on for months and now we’re in high gear for all three, which will take place at the Colorado Convention Center in downtown Denver.
First up is the Innovative Dealer Summit (IDS), March 15 & 16. Over the years this has grown into one of the most exciting two-day gatherings of automotive experts in the country. Focused especially on innovative technologies and emerging web-based strategies, it features informative and cutting-edge speakers on topics designed to help your dealership:
- Ramp up sales
- Enhance your brand’s reputation
- Increase service and parts profits
- Improve customer satisfaction index
- Maximize customer relations management
- Improve its bottom line
This year’s keynote speaker is Mark Scharenbroich, whose “Nice Bike” presentation will inspire you toward greater engagement and passion in making connections with others. Mark is an award-winning author and filmmaker, winner of an Emmy Award® and member of the National Speakers Association Hall of Fame. You can learn more about him at www.NiceBike.com.
IDS is a team sport. It delivers great takeaways for dealer principals/owners, general managers, senior dealership managers & directors, sales leadership, internet sales managers, business development managers, F&I directors, fixed-op directors, key dealership leaders, advertising and marketing consultants, controllers, and other key decision makers. Register now at www.innovativedealersummit.com.
Your IDS registration is also your ticket to the 8th annual Denver Auto Show Charity Preview Party, Motown Meets Mile High, Tuesday, March 15 from 7-10 pm at the Colorado Convention Center. UMB Bank returns as our Presenting Sponsor.
The Charity Preview Party combines fun, food, a chance to preview the auto show and the opportunity to support three important organizations, the CADA-supported Clear the Air Foundation, National Jewish Health and the Denver Post Community Foundation, as well as to fund scholarships for young people wanting a career in the automotive industry. Over the years the Charity Preview Party has grown to be one of Colorado’s most high-profile fundraisers and social events.
Denver Auto Show chair Donnie Chrismer and his committee have an exciting evening planned, including popular local band Jakarta playing Motown hits from the 60s and 70s and some race simulators that will give you the experience of driving at speeds even those of us in the automobile business can only dream of! And of course, we’ll be among the first to see what’s in store for the public at the Denver Auto Show, opening the next day.
This year’s Denver Auto Show runs from Wednesday, March 16 through Sunday, March 20, at the Colorado Convention Center.
This year’s Denver Auto Show – the largest between Chicago and L.A. – promises to be the most exciting yet, with 39 different lines and 600 vehicles including “star” cars: the 2017 Chrysler Pacifica; Lincoln Continental; Audi Q7, A4 and R8; GMC Acadia; Hyundai Elantra; Buick LaCrosse; Hyundai Santa Fe; Cadillac XT5 and Jeep Cherokee Overland. In addition, there will be exotic cars and aftermarket and accessories vendors. The total value of the vehicles on display is estimated at $19 million.
We’re pleased that Camp Jeep will be back and in a new format: Camp Jeep Organic. In order to simulate a true off-road experience, they’ll be bringing in tons of dirt, gravel and rocks and building a mountain track inside the convention center. Another popular auto show offering is giving the public an opportunity to “Ride & Drive” 22 vehicles including FCA models, Ford, Mazda, Toyota and Lincoln.
The Denver Auto Show is CADA’s most important annual event and our chance to showcase our ever-improving and diverse products. We’ve researched the demographics and they reveal that 53 percent of show attendees are thinking about buying a new car within the next 12 months. A visit to the Denver Show, which 70 percent of them make annually or every other year, is their chance to shop, compare and be impressed in a no-pressure environment.
This year’s Denver Auto Show key sponsors are AAA Colorado Insurance, Public Service Credit Union, the Denver Post and Lincoln College of Technology.
The fun is already underway with the Colorado Car Convoys:
- Cool Car and Green Car Convoy – Performance, muscle, luxury and other “cool” cars along with the latest “green” cars will tour Colorado colleges and university campuses in Gunnison, Grand Junction, Glenwood Springs, Denver, Golden, Boulder, Fort Collins, Greeley, Colorado Springs, Pueblo from March 2-5.
- The annual Green Car Parade at the Colorado State Capitol on Sunday, March 13, where the public can see examples of environmentally friendly vehicles driven by hybrid, plug-in hybrid, electric, clean diesel and high-efficiency powertrains that get 40 mpg or more. Most of these will also be on display at the Denver Auto Show.
At each of these events, participating dealers will have well-informed personnel on hand to drive and to answer questions. If you have questions, please contact firstname.lastname@example.org or 303.457.5113.
Finally, I want to congratulate Bob Penkhus, our Colorado nominee for the TIME Dealer of the Year Award, which will be announced at the NADA convention in Las Vegas on April 1.
Bob is president of Bob Penkhus Volvo-Mazda-Volkswagen-Mitsubishi in Colorado Springs. He is a graduate of the University of Denver who joined his family’s Volvo dealership in 1973. He opened his Mazda store in 1973 and became president of the Penkhus Motor Company in 1977.
Bob is a recognized leader in the Colorado Springs business community and a sponsor of many local charities, especially the Juvenile Diabetes Research Foundation of Colorado Springs. The Pikes Peak Chapter of the American Red Cross in 2011 named him its Humanitarian of the Year in 2011 for his efforts flying medical personnel and supplies into earthquake-stricken Haiti in 2010.
This is a lot for one letter, but CADA has a lot going on! I hope to see every one of you in Denver next month for IDS, the Charity Preview Party and…of course…for the Denver Auto Show.
Fletcher Flower, Chairman
Colorado Automobile Dealers Association