Dear Colorado Dealer:
The results are in, and they are outstanding! Our signature event, the Denver Auto Show, and the associated Innovative Dealer Summit and Charity Preview Party, had great attendance, and based on preliminary figures did well financially as well as generated good reviews. Each spring, your Colorado Automobile Dealers Association puts together this trio of events – the most important events we do every year. And it is gratifying, as your chairman, to be able to report on their success.
The Denver Auto Show, held this year April 8-12 at the Colorado Convention Center, is a huge draw each year for the general public. It is the largest exhibit of automotive excellence between Chicago and Los Angeles. The show is a place where the public can compare models all at one time and “shop” without any pressure.
This year, spurred by record vehicle sales and continuing economic growth, we had another great event. It had the fifth-best attendance in our history and even though we didn’t set attendance records, we increased ticket revenue over previous years, based on a ticket-price increase from $10 to $12, setting an all-time revenue record. In addition, sponsorship revenue was up as was space rental revenue. Congratulations and thanks to Kuni Lexus of Greenwood Village’s Gregg Stone, Chair of the 2015 Denver Auto Show, and his team for organizing and executing a winning effort. One comment from our post-event participation survey summed it all up: “The show gets better each year.”
The Innovative Dealer Summit (IDS), April 7-8, also at the Colorado Convention Center was the best-attended IDS yet, growing by more than 50 people over last year’s event. Since the initial summit in 2010, we have grown attendance from 190 to 325. This year’s guest count handily exceeded our goal and represented the biggest year-over-year leap in attendance. Based on the results of our post-IDS survey of the participants it was an excellent learning experience for most attendees. Our keynote speaker, Rob “Waldo” Waldman (Your Wingman), got overwhelmingly high marks. The survey provided some excellent feedback on speakers, format, vendors and venue. Thanks to everyone who joined us and to those who filled out the survey – your feedback will help us improve next year’s event.
We also got some gratifying compliments on IDS, including:
Such a great event! Very impressed with the agenda and the fact this was truly a learning summit and not vendors pitching their products. I really enjoy my time and figure it is well spent.
You had some excellent speakers. Bring them back and diversify topic range.
I have attended every IDS. This by far was the best yet!! Great job by all.
The Charity Preview Party – this year’s theme was Rocky Mountain Riviera – presented by UMB Bank, smashed records. The Monte Carlo casino theme, food and entertainment by the Hazel Miller Band all brought in lots of compliments in our post-party participant survey. More than 90 percent of the people who responded gave it an “Excellent” or “Very Good” rating. And more than 87 percent said they will be “More Likely” to attend in the future based on their experience. About half of the people who attended were first-timers.
The Charity Preview Party continues to show robust growth. Attendance of 1,388 was an all-time high. The party set a record for sponsorships: $192,000, up from $176,000 in 2014 (compare that to $18,000 in 2010!). Total revenues were $249,000, up from $231,000 last year; compare that to the $31,600 generated in 2010! Most important, those revenues will enable us to make generous donations to our charity beneficiaries: National Jewish Health, the Denver Post Community Foundation and CADA-sponsored Clear the Air Foundation. We’ll have the final figure for you next month.
We also got good feedback and many compliments on the party from the survey:
Overall, 1st class event. Well run and really enjoyed the evening. The atmosphere was exciting even for a car guy. Liked the layout better than past years. Nice job, time and staff.
It was just a nice event to casually stroll and view the cars. The Casino night was fun.
It was a great atmosphere and fun to all get together.
Overall INCREDIBLE event. Congratulations.
Couldn’t have put it better.
Mark Your Calendars – Save the Date for the 11th Annual CADA Member Golf Event, Monday, July 27th at The Club at Rolling Hills in Golden. This event is free to members and is a great way to get to know your fellow dealers and just spend a relaxed, fun afternoon and evening.
The Club itself is in a spectacular location up against the Foothills. It has a gorgeous clubhouse and an 18-hole J. Press Maxwell championship course that players say is among the most beautiful and challenging in Colorado.
Check-in and lunch start at Noon. Shotgun start is at 1 p.m. We’ll have an awards reception after play is concluded.
Our event organizing team is putting together another superb golf event. We are looking for sponsors, so if you are interested in sponsoring all or part of the festivities, please let Polly Penna (firstname.lastname@example.org) know.
I’m looking forward to seeing you in July.